Loofah exfoliates your skin. Dead skin cells sometimes clump around the top layer of your skin, making for a duller and less youthful appearance. Loofahs scrub this layer off gently and without disrupting the young and healthy skin cells underneath. From its sustainability to its cleanliness, replacing your normal shower sponge with a loofah will make the world a better place and your body much cleaner. Ideal for dry skin brushing, too. A dry brushing benefit is encouraging blood circulation and cell regeneration. Both of these actions promote internal detoxification which can aid in weight loss, cellulite reduction and the elimination of accumulated toxins. Brushing your skin when it's dry is the most important part. The best time to dry brush is just before a shower. Then you can wash off any dead skin cells and flaky skin. Be sure to apply lotion afterwards to put moisture back into your skin. Instead of simply hanging it in your shower or on a bath hook, use a dry towel to thoroughly wring out moisture and get it dry. Put it in a cool, dry place outside of your bathroom when you're finished. You should also clean your loofah every week.