Our Story
Our Story
On the island of Crete — where nature and culture have coexisted in harmony for more than 4,000 years — our formulas are inspired by the ancient Minoan art of beauty and wellness. The Minoans, among the world’s first cosmetic creators, crafted their balms and perfumes solely from herbs, oils, and beeswax — long before chemistry existed.
In collaboration with archaeologists and the University of Crete, we have revived these ancestral recipes and rediscovered rare native ingredients such as Dittany of Crete (Origanum dictamnus) and Rock Rose (Cistus creticus) — both celebrated for their healing, balancing, and rejuvenating powers.
By studying ancient preservation methods, we have perfected the art of waterless, self-preserving formulas that remain pure, potent, and alive, free from synthetic additives.
Today, every product is 100% handmade by our family in Crete, using pure, authentic raw materials — the rarest herbs we distill ourselves, the botanical extracts we craft in-house, and the love and intention passed down through generations.
Each formula reflects our belief that true beauty is living, honest, and connected to nature. Through this unique blend of heritage, craftsmanship, and wellness, we bring to life creations that honor the wisdom of the Minoans and celebrate the purity of the Cretan land — the place where beauty itself was born.
Our Purpose
Our story began in Crete — the land where nature, tradition, and family values shape every moment of life. We first met at a small village festival, surrounded by the sounds of lyra, the scent of wild herbs, and the warmth of Cretan hospitality. I was still a student, and Manousos was studying chemistry at the University of Crete. What connected us from the very beginning was not only love, but a shared devotion to our island, its people, and its timeless traditions. That connection became the heart of everything we do today — preserving the knowledge of our ancestors, celebrating the purity of Cretan nature, and creating products that honor both beauty and authenticity. Our journey together is a continuation of the values we grew up with: respect for the land, gratitude for its gifts, and the belief that true beauty begins with honesty.
Many of our island’s natural treasures — particularly Cretan dittany, the king of Cretan herbs, and labdanum, Crete’s magical incense — have been revered for their therapeutic power for centuries, a legacy we both felt compelled to explore and protect.
We founded Bioaroma Crete — “the aroma of life” — in 2007 in Agios Nikolaos, guided by a shared dream: to bring the wisdom of ancient Minoan beauty into the modern world.
As a chemist, Manousos Pediaditis sought to translate the purity of nature into scientifically advanced, waterless formulations that respect the skin and the environment.
As a perfumer, Kalliopi Chourdaki has devoted herself to capturing the soul of Crete — its herbs, resins, and flowers — and transforming them into sensorial experiences that connect people to the island’s essence.
Together, we blend science and craftsmanship, creating 100% natural and sustainable skincare, perfumes, and wellness rituals that honor both our heritage and our home.
Today, Bioaroma Crete stands as a bridge between past and present, delivering results-driven, honest, and clean beauty born from the land we love.
As we tread in the footsteps of our Minoan ancestors, following the light they once shone on the art of natural beauty, not a day goes by that we are not grateful for this wildly beautiful island that inspires us.
We look forward to welcoming you into the Bioaroma family here in Agios Nikolaos, where we invite you to discover our award-winning Experience Store — and to experience for yourself how the power of nature can nourish both your skin and your soul.
With love from Crete,
Manousos Pediaditis & Kalliopi Chourdaki
Our products are proudly rooted in Cretan tradition, lovingly crafted to preserve the ancient wisdom and values passed down through generations. We carry the spirit of a legacy that began over 4,500 years ago, when our Minoan ancestors unlocked the secrets of Crete’s botanical treasures and became the world’s first creators of natural beauty. Through every formula, we honor their timeless connection to nature — keeping alive a heritage where beauty, wellness, and honesty were one and the same.
Their unique natural creams, therapeutic balms, and aromatic oils were once among the most sought-after treasures of the ancient world.
Through our collaboration with archaeologists, we have brought their legacy back to life — uncovering the rare ingredients and ancestral methods that made Minoan beauty so timeless and revered.
At Bioaroma Crete, we honor this remarkable legacy by innovating with passion, purpose, and deep respect for what came before — using ancient wisdom as our compass for the future.
Cretan Dittany
Cretan Dittany, the king of Cretan herbs, has long been a traditional symbol of love.In Minoan times, it was known as Theangelis — meaning “a gift sent from the gods.”It grows on the rocky slopes of Mount Dikte, the mythical birthplace of Zeus, and remains to this day renowned for its healing, restorative, and powerful anti-aging properties.
Labdanum
All our raw materials originate from our 100-acre private wellness estate in Crete, where more than 150 species of aromatic and medicinal plants are organically cultivated — alongside our own bee farms producing pure Cretan beeswax and honey.Every stage of production takes place within our central facilities in Agios Nikolaos, ensuring full vertical integration and complete traceability — the foundation of our clean beauty and wellness philosophy. Visitors can witness the entire journey: from essential oil distillation and herbal extraction to seed pressing, fragrance blending, and natural soap making.Our facilities also house research and innovation laboratories, where our clean, waterless formulas are carefully developed, tested, and handcrafted to deliver honest results and holistic wellness benefits.Surrounding it all is our botanical garden — a living archive of Cretan flora — and the Bioaroma Experience Store, an immersive space where guests can experience the art of Minoan-inspired rituals and rediscover the authentic connection between nature, beauty, and wellbeing.
Our promise
We are deeply committed to the purity, integrity, and effectiveness of our ingredients. Every product we create is crafted with respect for your skin and for the Cretan land that nurtures our highly active botanicals and plant extracts. This is our promise — to offer skincare that is as honest and natural as the island that inspires it.
Rooted in botanical science, we place our trust in the wisdom of nature to guide everything we create.
That’s why all our products are 100% natural, vegan, and cruelty-free, handcrafted in Crete with pure ingredients grown on our own land.
We are committed to sustainable innovation — choosing eco-friendly packaging, using recyclable materials, and minimizing our environmental footprint at every stage.
Our packaging itself reflects this vision: from beeswax jars that transform into candles, to biodegradable corn-based pods, reusable soap jars, and bottles made from renewable sugarcane — every detail is designed to protect the planet while honoring beauty’s natural cycle.
From farm to skin, every decision we make is guided by a simple truth: your wellbeing and the wellbeing of our planet are inseparable.
We also promise that our formulas will always remain free from artificial fragrances, colorants, parabens, preservatives, sulfates, and synthetic chemicals — and we don’t just say so; we prove it through our transparent, in-house production process.
Honest beauty — good for your skin, your soul, and our planet.
